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Branding is important when trying to generate future business, and a strongly established brand can increase a business’ value by giving the company more leverage in the industry.Branding can change how people perceive your brand, it can drive new business and increase brand awareness.
Branding is a marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company.This helps to identify a product and distinguish it from other products and services.